Moda Lisboa 24
Moda Lisboa 24 took place for the fifth time in succession at the same pavilion in the Lisbon port this time with the theme FAST-FORWARD. The team’s initial aim was to move the venue. The project pursued this wish – due to the impossibility of change – and completely changed the defined layout for the prior editions. The entrance was designed to be the exit, the exit: the entrance, the catwalk became the social area, the VIP area: the LAB, to misdirect and direct. A printed map on the floor enabled the visitors to situate themselves.
Inside the pavilion, different coloured striped defined a circuit indicating functions and distinct directions. Exclusive and inclusive spaces: VIP, MUSH-ROOM, TOILET, LAB, EXPO, PARADISO, GERAL, NOWHERE.
Like the road paint applied to the function’s circuit inside the pavilion, other construction materials reminded visitors of the road, movement and speed: cars with headlights turned on lit up spaces, car inner tubes became poufs and road signalling strips were used to outline rest areas.
LOCATION ARMAZEM TERLIS, LISBON
CLIENT ASSOCIAÇÃO MODA LISBOA
GROSS FLOOR AREA 3 500 M2
ARCHITECTURE JOSÉ ADRIÃO – PRINCIPAL
CARLA GONÇALVES, LUÍS VALENTE, TATIANA MOURISCA, TIAGO MOTA
ARTIST JOÃO LOURO
LIGHT DESIGN MARGARIDA COSTA MARTINS, MARIA DOMENECH
PHOTOGRAPHY DANIEL MALHÃO, JOSÉ ADRIÃO ARQUITETOS